You’ve heard the phrase over and over again, as it’s now a marketing mantra - “The money is in the list!” What does that mean? It means that while there is plenty of money to be made online with Websites and Pay Per Click marketing, the real money comes from having a mailing list of ready buyers. Why? Because it is much easier to sell products to people who have purchased from you in the past than it is to find new customers and establish relationships with them.

That’s fine, but what if you have no list? What if you don’t know the first thing about mailing lists, autoresponders, SPAM laws, message sequences? What do you do about that? How do you get started?

Mailing list guru Chris Douthit has been earning a living via online marketing for the past five years, and his specialty is mailing lists. He’s put together a product that he says is so solid that you can triple your profits in just three months.

That’s a pretty tall order, so I decided to give Email Marketing Elite a closer look.

There were four things I wanted to know about the Email Marketing Elite:

• What’s in the package?
• Is the product affordably priced?
• Is it just for experienced marketers, or can newbies benefit?
• Is this something I can put to use immediately?

The product consists of a well-written, richly detailed 140 page ebook, ten professionally written newsletters designed to “whet the appetite” of your list (limited availability), and Peel-Away-Ads that you can actually use as an opt-in form. The book covers just about every conceivable aspect of dealing with a mailing list:

The book covers all of the following, and more:

• Why you need a mailing list
• How autoresponders work
• How to choose an autoresponder
• How to entice customers to sign up for your list
• How to write compelling messages to get your customers to buy
• How to minimize “unsubscribe” requests
• Much more

I can speak from personal experience that putting a mailing list together is tough, particularly if you don’t know how to do it. It’s easy to make mistakes, and those mistakes add up to lost sales and members who unsubscribe from your list. This book is probably one of the most complete resources ever published on the topic of list management. Even newbies can jump in and put the methods to use right away.

The truly amazing thing about this product is the use of Peel-Away-Ads as an incentive for customers to sign up. These ads look like a “dog eared” page in a book, and Chris has figured out a way to convert these ads into enticing opt-in forms that customers can’t refuse. It’s one of the most clever uses of these ads that I’ve seen yet.

All in all, this product is as advertised. It’s well written, easy to use and affordable.

Charlie Essmeier
Retro Marketing

You can purchase Email Marketing Elite here (April22)

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